DJI OM 4
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DJI OM 4: New Tool for Vloggers

DJI OM 4 is perfect for different fields especially for Vloggers and travel Vloggers because some people prefer using their mobile phone to shoot during traveling and also at some tourist places cameras are not allowed so people use to shoot from mobile phones there so this device is very useful on such occasions as this helps you to shoot easily rather than holding a mobile phone in hand.

DJI OM 4 In Pakistan provides you with many features like, it supports a mobile phone up to 3.3” wide. It has a magnetic mobile phone mount with a sensor. The magnetic phone clamp and magnetic ring holder allows effortless capture whenever inspiration strikes. Attach your smart phone to DJI OM 4, and there you go for perfect filming on the go. It is easy to balance and has a handle set of 15°. DJI OM 4 is packed with one-of-a-kind features that ensure truly magnetic content. It is easily connectable to a mobile phone through the app or Bluetooth 5. It supports a large battery of 2450mAh with 15 hours battery time and keep approx 2 hours 30 minutes to fully charge. It has a USB port of Type A and Type C for input and output. It has gesture controller feature that can help you record video or take a selfie according to your hand movement. It provides functions such as to shoot in landscape , portrait form, Time laps, etc. This DJI om 4 comes with sports mode for a fast shoot. It also allows you to take a star trail light trail, and blurred pictures without a tripod and within one-second-long exposure.

DJI Osmo Mobile 4 Features At Glance

  • DJI Osmo Mobile 4  produces a super smooth view even if you are running somewhere. It supports a heavier mobile due to large torque.
  • DJI Osmo Mobile 4  gives you a feature of dynamic zoom.
  • DJI Osmo Mobile 4  remains cool after long-time use.
  • DJI Osmo Mobile 4 is easy to use due to gesture.
  • DJI Osmo Mobile 4  produces high energy.
  • DJI Osmo Mobile 4  has a magnetic ring holder by which the mobile is connected by a stick.
  • DJI Osmo 4 can be controlled by gesture and magnetically mounted on a joystick.
  • DJI Osmo Mobile 4  works with Bluetooth and a mobile app.
  • DJI Osmo Mobile 4  supports a good grip of 15°.
  • DJI osmo Mobile 4 comes with magnetic release and foldable design.

Magnetic Appeal

The Osmo Mobile 4 has remarkable feature of the new magnetic grip. There are two ways you can use this grip. The first is to use the down clamp system, which grabs the sides of your phone and then attaches to the gimbal via magnet. The second way is stick a ring-style holder (it looks like a PopSocket) on the back of your phone, and it snaps into the magnetic attachment system. 

The clamp-free system has some unique feature of less calibration. Every time you put your phone in the clamp, it needs to know where the level is and requires recalibration. The ring magnetic mount always ensure your phone is always exactly where it was. You only need to place once, and, provided you won’t remove the sticky mount from your phone.

Software Slump

If you are owning an iPhone, DJI’s Mimo app is awesome. First and foremost, thats to say that, the frame rates and shooting capabilities are determined by your phone. With the latest iPhone – means up to 4K at 60 frames per second.

The good thing is about it is that, you do not technically need the app if you just want still footage. You can use whatever video software you would like to shoot with. But the Mimo app helps you tap into most of the intelligent shooting features adapted from the company’s drones. It means features like ActiveTrack, Hyperlapse, and Motionlapse to get great videos you would not otherwise be able to do it with your phone.

The DJI Osmo 4 price in Pakistan are very reasonable and it is easily available on our website. For more guidance on this product please contact us at: [email protected] or call: +923122951169.

Video marketing
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Video Marketing Statistics: Why your business needs video?

If want to pursue your career in content marketing then you need to incorporate video into your business marketing strategy. Now the question is Why? And the answer is simple, “Because it is effective”

Video marketing static has been switched from dabbling to an important strategy. Video has no less of value and it is the future of content marketing.

Video marketing is not a new trend but it is grabbing the attention of masses with more use of the internet and smart phones.

Human memory spans are less than that of a goldfish, highlighting the digitized affects of an increasingly lifestyle on the mind. While striking an emotional bond, video is quick to grab the punch. People want to see instant gratification and they get it through visual and sound elements a video offers.  Well text is text.

It is true that a great video will keep your readers entertained and on your page longer. It will also have them sharing your video on social. “Social video generates 1200% more shares than text and images combined”. Think of the increased engagement you will receive from 1 video.

It is a fact that viewers memorize 95% of a message when they see it in a video compared to 10% when they read it in text

80 Percent of Global Internet Consumption Will be Video Content by 2021

Video will show 82% of all IP traffic in 2021, including business and  consumer IP traffic, which amounts to a million minutes every second of video transmitted through networks. Live video is expected to gain 15 folds, from 3% to 13% of internet video traffic by few years. Mobile video coverageis growing faster than television

What does that mean for the average business?

Video is taking content marketing rapidly. With video airing online becoming a key, and means for people to increase their information and entertainment, small businesses that fail to include strategy  in their internet marketing statistics will do so at their peril.

Video Drives a 157% Increase in Organic Traffic From SERPs

About 25 % of Google searches have at least with one video in them, so you can get ranked in the SERPs with your optimized video of YouTube.

We already discussed the fact that video content is getting up 80% of all internet traffic.

“When a user searches something in Google Search, it might show a result in a special featured snippet section at the top of the search results page. This featured snippet section includes a summary of the question asked, plus a link to the page , extracted from a webpage, URL and, the page title.

Embedded Videos in Websites Can Optimise Traffic by Up to 55 Percent

For engaging visitors embedding video into your website is an effective way. Making your brand stand out in a heavy text internet world. Videos are easier to work on, than heavy text content.

Videos can deliver your message more effectively while entertaining and educating the consumers. They deliver information in an easy and rapid manner.

By Watching a Brand’s Video , 81% of People Have Been Convinced to Buy a Product or Service

Create a video map that will help you create a great video script. Each part of the video maphas a specific intention and will work to build a smart video that will achieve your intended results.

Video promotes brand recall and holds huge potential for a brand. The fact will remain same that video marketing is easier for brands to remember than text-based content.

44% of Consumers Prefer Learning About a Product via Watching a Video

Did you know consumers don’t like interacting with salespeople or reading a manual?

In fact, 44% of consumers learn about a product by watching a video about it.

This is still in comparison to only  4% that like reading a text and 5% talking to someone over the phone. And like stated earlier, 81% have been convinced to purchase a product or service by viewing a brand’s video.

What if your sales team could have most of the convincing thing done before making a sales lead? A video is a source for your sales team.

Consumers watch product demos as they prefer to seeing the product in person. It shows the various angles of a product. In this way It will let your customer with a better understanding of the product prior to purchase and thus,cut down on returns.

Adding a Product Video on Your Landing Page Can Increase Conversions by 80%

If your landing page has heavy text and cluttered, it is probably not going to drive those desired conversions. Adding video can bring change

What are the benefits of using video on landing pages?

  • Videos help to make people stay on your page for longer, giving your brand message longer to recall. If you feature company employees or subject  in the video, the trust factor will be raised significantly.
  • People prefer to watch than to read.
  • All the video marketing statistics give the same message.

WRAP UP

Brands that use video marketing grow their business better. A video is more engaging, easier to recall and most popular with your consumers than any other heavy content formats.

For more guidance on this topic or camera gear please contact us at: [email protected] or call: +923122951169.

photography business
CategoriesPhotography by

Thinking To Start Photography Business?

If you are thinking about starting a photography business, then first of all congratulations you have made a good decision but you have probably got a lot of questions in your mind.

What are the pros and cons of the photography business? Is this career worth the work? How much money can you make? What equipments you need? Should you specialize in a specific type of photography? How can you run it successfully to get clients? There are lot of aspects to cover and things to consider.

If you love taking pictures and you are willing to start it as a career then it is possible to earn a good out of your passion. In this article, we will help you go through how to start a photography business step-by-step.

Advantages & Disadvantages

5 Advantages of Starting a Photography Business

1. Make Money from Your Fascination

If you choose to start a photography business, you will have the opportunity to spend a lot of your time doing the thing you are passionate for i.e. taking photographs.

2. Find Meaning in Your Work

Photographers; job is to capture and save special moments forever with their clients. Whether the subject is family portraits ,nature, sports, weddings, or etc, photographers will find much meaning in their work.

3. Meeting New People

If you are a social bee then this job is fun. Whether you meet people at studio, wedding or on location while taking wildlife images, photography can be a good way to meet lots of new people daily. Most studios even have active meet up groups, where they meet regularly to socialize.

4. Flexibility

Unlike a traditional nine-to-five job, running a photography business can provide a lot of flexibility in work as you are in complete control of your work schedule. This makes it easier for you to prioritize your work and personal life balance like childcare, vacations, and time.

5. Travel Opportunities

Are you the person loves to travel and experience new places every now and then? Traveling is a regular part of photographers work.

5 Disadvantages of Starting a Photography Business

1. Expensive Equipment

Photography business needs equipments that need investment. Depending on which equipment you already have, it can be costly to purchase everything from start if you need to start a photography business.

2. Fickle Customers

Some clients can be difficult to handle or drain your energy. Also, some events can be burdenized and bring out the worst of people. Example, if you decide to cover weddings, you may come across the wedding “bridezilla.”

3. Unsociable Working Hours

Where time flexibility is there, but in many photography events happen out of normal working hours like during the evenings and weekends.

4. Inconsistent Income

Any small business does not promise consistent income, and it takes time to build a regular flow of income and work. In starting, you will likely experience dips and surges in your income.

5. Passion can be Spoiled

As we know, business and hobbies differ in many ways. Converting  your hobby into a business can take the fun out of it, and photography could end up feeling like pressurized and tedious work.

The planning stages

1. Write a photography business plan

Any entrepreneur will guide you that you need to organize your thoughts on paper. This detailed document will describe your roadmap, what your business is and how it will be successful. It also breaks down items like expenses,  cash flow, investors, and competitors.

2. Assess your photography business startup costs

As part of photography business planning process, you will also need to calculate your startup costs. What are the essentials that you will be needing before you can formally and officially launch your business?

Also, do you plan to start with a particular studio space or work from home? If you need dedicated space, then investigate rental properties and figure out the expenses accordingly.

3. Secure startup funds

You may not need to borrow money from your circle if you have enough money in the bank account to start your business successfully. But many entrepreneurs need financial assistance. People who are starting a business for the first time initially ask for financial aid.

4. Buy photographic gear

When it comes to the camera or photographic gear, you will need two cameras, two flashes, two high-quality lenses, and Photoshop and Lightroom for editing the images.

5. Create your own brand

You need to create brand of yourself apart from others. Start by identifying your passion and target market. Do you prefer to do wedding shots? Newborns? Senior portraits for high wildlife photography? 

WRAP UP

You will have ups and downs with any new start-up business, but if you are passionate about your work to give each customer a great and new experience, you will definitely gain a solid reputation as a go-to photographer of people.

For more guidance on this topic or camera gear please contact us at: [email protected] or call: +923122951169.

Mavic 2 Pro vs Mavic 2 Zoom
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Mavic 2 Pro vs Mavic 2 Zoom: Which One Should You Opt for?

DJI’s Mavic series is the most reputed brand in the drone camera market, and it has four models – Mavic Air 2 and Mavic Mini, and two other versions of the Mavic 2: Mavic 2 Zoom and Mavic 2 Pro. If you need the best features you will gravitate to the Mavic 2 of the first two models, but then you need to decide between these two.

If you are getting started in drone cameras, it would be easire to learn with the Mavic 2, but you might get enough of what you need with the much afforable rates in Mavic Mini. If you are especially want to get into fast action, the mid-tier but latest Mavic Air 2 can output 4K at 60fps but it does not offer the same featureof automated collision sensors or flight modes.

The Mavic 2 quadcopter series also facing strong competition from the Autel EVO II which, like the Mavic 2, is available in Pro configurations but is even bigger and some features are missing.

Mavic 2 Pro vs Zoom: Design & Build

 

Take-Off Weight 907g 905g
Size 322 x 242 x 84mm 322 x 242 x 84mm
Folded size 214 x 91 x 84mm 214 x 91 x 84mm
Diagonal span 354mm 354mm
Sensors Forward: Binocular, Rear: Binocular, Landing: Multiple, Side: Monocular Forward: Binocular, Rear: Binocular, Landing: Multiple, Side: Monocular

There is not a lot of comparsion between the two as both drones use the same airframe, but this is important to point out how good it is. The Mavic 2 is a reinforced version of the original Mavic Pro 

Mavic 2 Pro vs Zoom: Maneuverability and Speed

 

Horizontal Speed 72kph / 44.74mph 72kph / 44.74mph
Ascent Speed 5 m/s 5 m/s
Descent Speed 3 m/s 3 m/s

It is not surprising that two near-identical drones have matching performance; the 2 gms weight differential do not have any much effect on the key features of performance. Both, can fly at upto 6,000m altitude.

Mavic 2 Pro vs Zoom: Battery

DJI Mavic 2 Pro:   3,850mAh – 31 minutes

DJI Mavic 2 Zoom 3,850mAh – 31 minutes

We are observing at the same battery timings and the same airframe, and only 2 more gms on the Pro. They have good batteries, with built-in circuits to calculate remaining power and reduce the fire risk. Depending on whether you can have your Mavic 2 alone or with the Fly More kit, you will get one or 3 of these batteries, and with the kit a ‘Charging Hub’ which allows you to sequentially charge batteries with them without you having to be there to swap the batteries again. If you are traveling, then this is a must to have accessory as you will likely needt to do all your charging while you yourself recharge!

Mavic 2 Pro vs Zoom: Controller

The Mavic 2 controller – same for both, of course, takes advantage of the DJI Go 4 App and your smart phone to give live feedback, with video visiblility at up to 10 km. This radio technology is found in the latest Mavic Air 2, and is a distinguished improvements over may other drones we had, but the implementation and execution on the Mavic 2 series works even further than the Mavic Air 2, being compatible with DJI’s goggles to give an on-site client a real first person view.

Mavic 2 Pro vs Zoom: Camera and lens

Sensor size 1-inch CMOS 1/2.3-inch CMOS
Resolution 5472×3648 pixels 4000×3000 pixels
Megapixels 20 12
Effective focal length (EFL) 28mm 24-48mm
Maximum aperture f/2.8 f/2.8-3.8

This is where things are marked differently; these does not have the same cameras at all (Although they do both seem to handle same data – the 12 megapixels Zoom’s burst mode can handle 7 shots while the 20 megapixels Pro caps out at 5). Where the components matter, though, the Pro has the upper hand: 100 – 12,800 ISO beats 100 – 3,200 on the Zoom.

Mavic 2 Pro vs Zoom: Video

Max resolution 4K 4K
HDR Yes No
10-bit DLog-M Yes No
Codecs H.264 / H.265 H.264 / H.265

It is difficult hard to argue Mavic 2 Zoom has the better camera drone, but for moviemakers the ability to operate a real telephoto lens might bring some great benefits. You can achieve some different alternatives if your drone is tracking from different distances, so a zoom is very appealing for filmmakers also

WRAP UP:

Splitting the DJI Mavic 2 into different models makes the choice difficult, so the foremost point is that you would not really be going wrong with either. They  both are well-equipped drones aircraft with excellent range and good battery life.

For those peoplewho think most about photographs – the Mavic 2 Pro seems worth the extra penny for them. Similarly, if you are shooting for high-end distribution content, and you find that editors insist on a file of 10-bit video, then you will have no choice but to opt the Pro and work in either 28mm or 40mm equivalent focal length when capturing video. 

Shop with us to experience more or contact us.

camera accessories
CategoriesPhotography by

9 Camera Accessories and Why you need them?

Whether you are a professional experienced photographer or a beginner with the camera, it’s always good to have a list of essentials is always a good idea at all times. In this blog, you will find out 9 must-have camera accessories that will help you protect your equipments, take good quality images, and keep you photography needs in line.

Memory Cards

Now cameras come with a memory card installed already but the built-in one has limited capacity. So an additional memory card is a need and it’s highly recommended.

There are  basic card formats found on almost all digital cameras. The most common is an SD card but you will also find CFast and XQD cards

Memory Card Reader

Professional photographers always carry an extra memory card reader to make it easy and quick to reach onto the nearest system, cell phone or tablet to review. When choosing a card reader, photographer should look for one with multiple options to connect to multiple and different devices.

Other option that can be considered is buying a laptop or other device with a built-in card reader. If that card reader does not work, you will still be able to retrieve those photos.

Fast Prime Lens

With buying camera, you will get standard lens kit but it is very likely you will need more lenses to increase the number of innovative photographic opportunities for the best results.

There is a mysterious array of camera lenses available in the market which confuses you to make choice in additional camera lens.

Portable Storage Drive

Taking Back up of image files is always a top priority of professional photographers. Files eruptions happen, even if you keep your photos safe on the laptop. External and portable hard drives are so small in size also so affordable that there is no good reason why one should not carry one with him.

There is also a good chance you will change your mind in internet-free territory and plans do not go your way. So preparing yourself for the worst with good organization strategies and having your own portable backup drive are safe and easy way to find.

Tripod

Tripod is essential equipment for any kind of photography or videography where you need to make sure the camera stays still when the photo is captured.

Tripods come in many sizes. Small and medium size are usually enough to support a smaller, lightweight cameras with a standard kit lens. Whereas larger tripods are best suited to support larger DLSR and longer lenses.

Lightweight tripod  made from carbon-fiber are good to carry and heavier ones are ususally budget friendly.

Spare Batteries

Batteries are essentials and no photographer forgets this as you end up with device use when the batteries are dead. This holds important for your camera, light meter, external flash, , or any other portable device you have. Make sure you have new and charged spare batteries for each one. Some use disposable batteries, we recommend to consider switching to rechargeable ones and carry a portable charger. This will not just be better prepared but also be doing better for the environment by reducing extra waste.

Collapsible Reflector Kit

When photographers need extra or external light to get manipulated effects, there is nothing better and convenient than having the right reflector on hand. Luckily, there are number of good and affordable priced kits in the market with folding, lightweight reflectors in all the colors.

With the right reflector you will also have these options:

  • Light warm with a gold reflector
  • Contrast can be increased with a silver reflector
  • Color temperature can be retained of the light with a white reflector

Polarizing Filter

Photos come in enhanced results when used filters so take benefits of photographic situations from such accessory. One of the most commonly used is a polarizing filter . It has two types – linear and circular. 

 Polarizing filter can remove or reduce fixed glare from reflections and brighten color saturation.

In below image large-leafed plant that is shiny was photographed without a polarizing filter (left) and then right side is with a polarizing filter.

Gray Card

There are different opinion on which gray value one should carry, but in general point of view, 18 % gray is usually considered neutral. Usually photographers recommend using a +2EV exposure compensation while others prefer a 12% gray card. Use and find it out yourself that which works better for you and use it consistently to get good color and accurate exposures.

WRAP UP

We hope this glimpse of some camera accessories helps you with making list and prioritizing your photography accessory needs.

To summarize, a fast prime lens, tripod, and polarizing filter will help you take enhances images. Memory cards and additional batteries will keep you shoot uninterrupted.

If you also want to take incredible images with your digital camera, please follow us and shop with us.