Photography trends

Creative Photography Trends to Follow in 2022

Trend awareness helps photographers understand their customers better, and helps advertisers find valuable items in stock that will help them stand out among competitors. It also allows them to discover a common language with their audience.

Photography (and other aspects of our lives) has undergone many changes this year. For example, a new spin on your photos, drone photography, and still life. However, there is a difference. Therefore, we have images and powerful AI programming as a trend from technological evolution.

In this article, we have summarized  key trends in 2022 photography. Use it as a guide to develop new ideas, wow your customers, and improve visual communication.

Photo Art Trends to Follow in 2022

# 1 Masks are everywhere

From the beginning of last year, accessories such as medical masks and respirators were introduced into our cabinets. When we go to the supermarket or down the street, we may encounter a variety of designs for these items. In a sense, it has become an additional source of information about the wearer, as well as a time symbol. As a result, photographers began to use the mask on their models as a creative tool.

stock photo mask stadium

# 2 Switch to straight images

The epidemic has accelerated some marketing and technology processes. For example, the dominance of mobile devices over the desktop when it comes to using the Internet. By 2021, it is even more important for the eCommerce type to have a mobile app and website focused, rather than a desktop-focused web platform. In addition, important social media platforms including TikTok, Instagram, WhatsApp, etc. are mobile first. This created the need to take specific photos.

stock photo view mountains

# 3 Increasing interest in the environment

Our hypothesis has recently been verified statistically. In recent months, Golden camera customers have begun purchasing nature photos.
This means that there is a lot of energy in the natural category of photographers. Taking pictures at length may not be an option in many countries due to confinement restrictions, but nature is always close to artists.

stock photo field nature spring

# 4 Your photos, family photos, and a few social photos

In these months, photographers have a hard time finding lessons for their artistic endeavors. To set up a secure outdoor or studio photo, you need to take a number of safety measures, which can be time consuming and not always easy. At the same time, if you want to produce regular visual content, you can use roommates, family members, pets, neighbors, and yourself as role models.

# 5 Nostalgic Vision

People love to take time with pictures. The generations of Y and Z, too, were known for their curiosity and love for decades (especially, the 60s and 80s). This is already evident in modern advertising, cinema, and fashion. Pictures of the beauty of the past are at the highest level of their popularity today.

And another tip – take the Cinematic Aesthetics course if you do not know where to start.

# 6 Powerful AI capture and editing

In many cases, clients in stock photography, or those who work directly with the photographer, are unable to distinguish a photograph taken using a reading machine, from that processed using a neural network. And that is why AI is so important to us: technology helps artists save time and effort on common tasks that do not require art.

# 7 Changing angles with drones

Capturing aerial photography remains a trend and a growing trend. It has recently become a photographer’s solution to social isolation law. What makes it even better is that the technology is cheaper over time, so modern professional photography drones are more affordable. As a result, aerial photographs are rapidly evolving. The list of ‘drone’ styles is expanded to include aerial fashion, sports, and wedding photography.

Wrapping Up

Photo trends give a glimpse of what is really important to the brands and its audience today. And they are a great start to developing visual ideas and strengthening your portfolio.

Based on the photo trends described above, we can conclude that 2022 is a good year for those who already have experience in natural photography, real life, and online photography.

The good news for everyone is that technology continues to evolve, and common tasks are less time consuming for photographers, thanks to powerful modern AI tools. And these are just a few things to take!

However, as you learn the trends, do not forget that creative images are not only marketable, but also your unique artistic perspective.

Off-Camera Flash Uses For Brightening Landscape Photographs

Landscape photography advantage is that, that the scenes in front of us tend to remain still. So we can take images of our scene in multiple exposures, then pick it afterwards with Photoshop together. 

This is amazing that only a single flashgun do the work of 10, by painting of light scenes taken during the day with several frames

Portrait experts talk about underexposing the natural light often, then using a flash to brighten the subject. This is a technique that can result in great atmosphere of portraits. So why not use the same method to create a landscape that is bold? The problem comes when neolithic burial chamber subjects in landscape images are larger than people around, means a single flash may not be big or strong enough, to light the whole scene. But there is no need to bring an arsenal of flashes. 

01 Underexpose the light

First of all, set up your camera on a tripod. Before we turn on the flash, we work out on an exposure that results in an ambient dramatic sky. As we are capturing into the setting sun, this makes most of our scene in dark shade.

02 Flash power setting

Turn on the flash light and set it to manual setting, then take test shots to check the right result. To improve the daylight we need the flash near to full power, especially if we are using a modifier. The closer the flash, the stronger the light and results will be.

03 Paint the scene

Move light around your thing by holding the flash in multiple positions and while pressing your remote release to brighten the flash and camera. Even if you are in the shot, you can remove or edit things later. Paint the subject from everywhere, and also light the surrounding ground.

04 Try a gel

If you will think your flash complimentary with natural light then it will be very helpful. Fitting a CTO (color temperature orange) gel on the flash helps to match the warmth of the less sunlight. By adding light to the scene from the behind and side, we mimic the direction of the  natural light.

05 Fake the natural light

By adding the flash light blub in frame, bright highlight can be seen and atmospheric look seems like the sun. It is good to apply gel with a warm CTO, and it will give more realistic feel if the flash is against the brightest side of the sunset so it seems as the sun has broken..

06 Flash modifiers

Flash modifiers are worth using as they help to see whether hard or soft light suits your composition. A flash modifier shape like an umbrella or softbox will spread and diffuse the light, giving you softer shades. White umbrella usefor some shots, then fired the flash bare for others.

07 Alignment time

Select the images in Adobe Bridge that you want to blend with each other, then go to Tools , then Photoshop  and finally to  Load Files into Photoshop Layers. Select the Layers panel and shift-click between top and bottom to highlight those. Go to Edit > Auto-Align Layers, choose Reposition and in the end hit OK.

4 Ways To Improve Your Outdoor and Nature Photography Skills

As the days get longer, many of us long to be outside. This is especially true for photographers, who know good photographs are waiting to be taken in uncharted territory. If you have the itch to get outdoors, consider going beyond your neighborhood park and tackling a true adventure: a hike.

Once you’ve filled your backpack with the essentials you’ll need for the duration of your hike, it’s time to pack up your camera gear and head out. Before you leave home, though, read through these tips that can help you snap phenomenal photos while also enjoying breathtaking views.

Map Your Route

The first tip is something you’ll need to do before you leave home. Carefully research different hiking spots and choose one that can add to your portfolio. Look for a trail that will add diversity to your portfolio, rather than shots similar to the ones you already have. Once you’ve identified the perfect trail, map your route, highlighting significant hot spots along the way. Apps like MapMyHike can help you plan your journey electronically, allowing you to go offline once you’re on the trail.

Don’t Pass Up a Photo Opp

As you start your journey, it’s important to stop and capture every photo opportunity you see. You may pass something and tell yourself you’ll catch it on the way back, but by then the lighting may have changed or you may choose a different return route. Make plans to arrange your hike around the photos you’ll capture and you’ll find you don’t rush past the highlights. If capturing the perfect shot means varying from your route slightly, make sure you can safely do so, then go for it. Some of your best shots will be completely unplanned.

Look for Unique shots

Nature scenes are so prevalent, they can tend toward mundane if not handled correctly. Develop an eye for noticing a picture that will stand out and take your hike as the opportunity to capture unique images. Along your hike, search for long streams or tree lines that span the length or width of the photo, drawing the viewer in and creating a unique, interesting look. Use leading lines and the rule of thirds for photos that will stand out in your portfolio and possibly even get you noticed.

Avoid the Obvious

Thousands of photographers have snapped photos of streams and mountains. Your goal as a photographer is to find a way to portray nature in unique ways. Look for reflections and shadows that add interest to an otherwise average photo. Even the way the sun peeks from behind the clouds can make an ordinary photo extraordinary. As a photographer, you already have an eye for the unique. A hike merely gives you new ground to explore, where you can potentially find something unique every step of the way.

As a photographer, your portfolio can be dramatically limited if you stay within the same area every day. By venturing out and taking a refreshing hike, you can expand your portfolio with shots that stand out. With a little careful planning and an open mind, you’ll come back with more than a full portfolio. You’ll also have made a few memories that will last a lifetime.

Please contact Golden camera for the best camera or camera accessories in Pakistan

5 Tips to Create A Brand Envy Photoshoot

Are you a small business owner, entrepreneur or a brand enthusiast looking for a social media transformation? Having a library of custom images for blogging and social media will drastically improve your digital strategy and have an enormous impact on how people engage with your brand. 

Photographer and brand strategist Jasmine Star’s teaches that memorable content begins with a strong point of view, authenticity, and consistency. In this sneak peek from her upcoming class ‘Your Social Media Bootcamp’ she explains how to create content that shares ideas and educates your ideal clients while still promoting your brand.

5 Tips To Prepare A Branded Flat Lay

  1. Don’t back away from collaborating with your photographers. They can help identify a visual story that speaks to your brand and create a series of flat lays that will cohesively work together. 
  2. Identify your brand’s visual style. Create a mood board or Pinterest board that speaks to your ideal customer that inspires and motivates them. The more visual references you have the easier it will be to collaborate with your photographer for the perfect shot. Subtle differences in color palettes, finishes, and quotes will make a big difference in how people remember your brand.
  3. Less is more. Photography is a subtractive art form. Be selective about what you choose to include in your flat lay images and leave negative space to add text in post-production with apps like Canva or WordSwag. 
  4. Incorporate motivational quotes as an engagement driver. Blank labels and smartphone screens are great to add text post-photoshoot.
  5.  Create a list to get all your props ready. Start by identifying props that compliment your brand story then divide your props for styling business and casual photos.

With research suggesting that people are more likely to remember content they’ve seen in images, rather than text, it’s crucial that the photography representing your business perfectly reflects your brand.

Tone And Palette

It’s important the tone of your photo incites the feeling you want your audience to associate with your brand. For a calming, high quality effect, high-exposure images with a large depth of field, creating out of focus foreground and background should be used. Minimalism and warm and neutral tones are important to create a sense of relaxation. Take luxury body-care brand Aesop. Their use of warm tones and minimalism reflects their packaging and each photograph across their website and their instagram reflects this aesthetic.

Highlight People

The people in your photos communicate a lot, as humans are hyper-intelligent when it comes to recognizing emotions on other people’s faces. This can be used to quickly communicate how your product makes people feel. For example, university images are likely to show people looking intrigued or engaged – demonstrating the interest they feel in their studies; while images from a day spa are likely to depict relaxed, serene people. Swap those styles around and suddenly things get very confusing – why are the students asleep at university, and what kind of day spa makes you sit exams?

For more information or buying Best Camera or to know camera price in Pakistan, please contact our experts

Photography business

Tips For Developing Your Photography Business

It’s the drive to showcase their innovation or helping people eternalize what is special to them, that tempt photographers to turn their passion into a business. If you are running a photography business or plan for a photography startup, it pays to know what can be done to ameliorate your enterprise so you can establish a firm foothold in the photography industry

#1. Act Like A Professional

Growing your photography business requires a lot of hard work, determination, commitment, and enthusiasm. Professionals follow through on their allegiance and deliver their products and services on time. They show up on time and always deliver great customer experiences.

They answer their phone on time, return calls and are easily accessible. Mentor young people and provide internships with professionalism, this is the only way to generate good reviews and future business.

#2. Write A Business Plan

A successful business begins with building a perfect plan, a design draft that will guide you in creating a strong foundation of your firm which is a solid support. The simple act of writing down your vision and working on it accordingly gives you a outline of how the business will operate.

It is very helpful to assure that your idea is conveyed more effectively and all your customers are on the same page. You will find a clear path to your destination, if you set your business goals and work according to that outline .

Looking For a Photography Logo Design?

We have helped thousands of business owners from all around the world with their graphic design needs such as a logo design, website design, social media posts, banner and much more.

#3. Have A Professional Looking Website

Once you’ve come up with a idea to start a photography business, you’ll need an attractive and impressive website as your website is like your store front. So, it’s best to take guidance from professional web designers as they have a huge amount of innovative and creative photo website design templates that better suits your photographic style.

Your website is like a showcase of your work which your customers will visit to see your sample work. It should include samples of your work and a page that describes your background and experience. It’s a good idea to list your pricing details. It will help in managing customer expectations and keeps people from trying to negotiate for a lower price. Contact information is also mandatory.

Your photography website is the most powerful tool to propagandize your brand to a global audience. In today’s digital era, usually most of the clients will find out about your business and interact with you through your website.

#4. Engage In Social Media Marketing

Social media is the best platform for promoting your brand especially when it comes to photography so you must add a social icons at the top of your website. Social media is a best platform where you can join social media groups and online forums that are involved in your industry so that they can help you in promoting your business and reach new heights of success. Apart from posting your own work, you can hire a graphic designer to create amazing social media content for your business.

You can also learn a lot from fellow photographers and other experts of your industry and you can use that knowledge to further take your business to next level. You’ll be astonished to know that many people in the social groups are actually eager to know you. Introduce yourself, share your working experience, give some useful photography marketing tips, provide exhilarated opinions, or connect with industry experts all over the word.

#5. Expand Your Network

Expand your network of customers, experienced photographers, and other people engaged in the field of photography. They offer indispensable help in the form of knowledge, constructive advice, referrals, and much more. You can expand your network by attending valuable seminars, joining photography networking events and photo shoots.

You can also grandstand your work by organizing a photo exhibition, whether on your own or with a group of photographer friends. Exhibitions attract a lot of forthcoming clients and professionals whom you could add to your network.

#6. Clearly Define Your Service

A mistake that most embryonic photographers make is that they fail to identify themselves as experts in one circumstantial niche. Always Remember that potential clients need to know the type of photographer you are, your photography style, what kind of best mirrorless cameras you use and your ability to aspire their specific needs.

#7. Come Up With A Pricing Plan

The most challenging question for every photographer is- How much will you charge for your services? Especially when you have just started your Photography business. Figure out the worth of one hour of your time.

For every hour you spend while shooting, you’ll spend about three hours editing the photographs. You need to include all the factors in your pricing. Of course, your pricing pattern is your own, this is just a way to come up with a starting point. Therefore, Clearly state the price of your service in your photography to avoid any future complications.

Camera price in pakistan

The Best Camera Rumors of 2021

What new camera gear can we expect in the coming months? These are the best camera rumours and likely product announcements for 2021

The last few years have seen a major change in the camera market. DSLRs once dominated, but now we’re seeing mirrorless cameras becoming increasingly popular and overtaking mirrored camera sales. Even Canon and Nikon, companies that were keen to protect their DSLR sales, have got serious about mirrorless cameras.

We’re also seeing more full-frame and medium format cameras and increased emphasis on high-end features such as subject recognition and Eye AF in video mode.

Canon and Nikon introduced top-end professional-level DSLR cameras in 2020 but Nikon has announced that it is developing the Z9, a mirrorless flagship camera with 8K video capability. Surely it can’t be too much longer before Canon does something similar, perhaps announcing that an EOS R1 is in development.

It will be interesting to see which cameras are alongside the Sony A1s during the Olympic Games when they take place (hopefully) in the summer.

It’s an exciting time for photography, so let’s take a look at the new cameras that may be announced over the coming months. I’ll draw on our experience of camera development over the years to make a

Camera Rumours Summary

I’ll look at the rumours surrounding all the camera manufacturers, but here’s a quick summary of the biggest camera rumors and what we’re expecting/hoping to see in the near future as well as the questions we want answering:

Canon rumors

Canon really pulled out the stops in 2020 and delivered two incredibly exciting cameras, the Canon EOS R6 and Canon EOS R5, which use the RF mount that was introduced with the Canon EOS R. This mount has a flange diameter of 54mm, which is larger than the EF, EF-S and EF-M mounts, which means that faster lenses can be made. But what does the new lens mount mean for its APS-C format mirrorless cameras? Canon says the EOS M system will continue, but having four lens mounts is confusing, so we’re hoping for an RF-mount APS-C format camera in 2021.

Panasonic rumors

In 2020, Panasonic introduced the Lumix S5, an enticingly-priced full-frame mirrorless camera and the Lumix G100,  which is aimed at vloggers. And at last, it seems that 2021 will be the year that we see the incredibly popular Panasonic GH5 replaced with the Panasonic GH5 II.

Sony rumors

Sony has been pushing Nikon and Canon for market position all the time, and the Sony A1 looks like being the camera of 2021 (it’s an early call), but both of those older camera manufacturers are now taking the mirrorless market much more seriously.

With the Sony A7S III and Sony A1 we’ve seen Sony finally listen to all the requests for more touch-control and a better menu system, we’re keeping our fingers crossed that these features and the A7S III’s vari-angle screen are carried over to the Sony A7 IV which must be waiting in the wings.

DJI Phantom Pro 5 Rumors

There have also been rumours circulating for ages that the announcement of the DJI Phantom 5 isn’t too far away, but we’re still waiting. It’s been quite some time since we saw an update to DJI’s Phantom or Inspire range of drones. Will 2021 and the new drone regulations see something new in the manufacturer’s high-end drone ranges?

In the last couple of years, we’ve seen some interesting smaller drones from DJI, for example, the Mavic Air has been updated to the Mavic Air 2, and the Mavic Mini came along towards the end of 2019 but has now been replaced by the DJI Mini 2.

The Mini and Mini2 are especially interesting because they weigh less than 250g. Once the new drone regulations come in, they will still need to be registered because they’ve got cameras mounted, but you’ll be able to fly them pretty much wherever you like as long as you’re not trespassing or endangering people or property.

What many drone pilots are waiting for though, is the first drone that is certified as class C2 under the regulations. This will weigh under 4Kg but pilots with the A2 Certificate of Competency will be able fly down to 30m from uninvolved people or 5m from uninvolved people in the slow mode. That will make life easier for a lot of hobbyist and commercial pilots.

Interestingly, when the DJI FPV was announced, we asked DJI about its classification and we were told that there currently aren’t any notified bodies for agreeing the classifications.

Photography tips

Soft Proofing: Cut Your Editing Time in Half!

Stop over-editing. Start soft proofing!

From a purely technical standpoint, soft proofing is all about color management and getting your on-screen photos to match the prints you get from your pro lab. 

For photographers, however, there’s an earlier step in the soft proofing process, and it’s all about your clients.

“Soft proofing means allowing your clients to choose the images that they’d like fully edited from a gallery of proofs,” explains family photographer Stefanie Cole.

“Depending on your style of editing, the proofs can be SOOC (straight out of camera) or given a quick, preliminary edit,” Stefanie suggests. “My packages come with a set number of digitals, so soft proofing allows them to choose their purchased images while also giving them the option to buy more.”Portrait of a couple by a lake. Portrait of a baby in a basket.

Here’s why clients love soft proofing:

Soft proofing allows Stefanie’s clients see more of their images faster. They don’t have to wait for every image to be edited to perfect, and they’re never left wondering if a “better” photo was excluded from their gallery. “They feel more in control of the images that they receive,” says Stefanie, “and are happier as a result.”

But soft proofing isn’t only great for clients.

“I never edit a photo that I haven’t been paid for!” Stefanie shares. “It has sped up my workflow drastically, and it’s taken a lot of the difficult choices out of culling.”

Soft proofing in 5 steps

These are the steps Stefanie follows to create a streamlined, inclusive ordering process for her clients:

#1: Add your images to Lightroom and cull

  • Add the session’s photos to a Lightroom catalog
  • Tap “P” to “Pick” your keepers
  • You can also tap “X” to “Reject” a photo you don’t want to show
  • Or tap numbers 1-5 to give each image a star rating

Stefanie admits that culling is a bit of a balancing act. Show too few images, and your clients may wonder, “Where are the rest?” Show too many, and they may become overwhelmed, which can result in smaller purchases.

#2: Apply your preset

You may choose to soft proof with photos that are SOOC, but Stefanie finds it beneficial to perform a light edit on the photos she’ll show.

“I don’t worry about proofs being perfect,” she clarifies, “but if any are drastically off-center or need cropping, I will do that. If any head swaps are necessary, I’ll go ahead and do that, too, but that’s rare.”

#3: Edit a few favorites

  • Choose 1-3 favorites from the shoot
  • Give those picks your full post-production treatment
  • Share these to social media (with your client’s permission, of course!)

These fully-edited favorites help Stefanie’s clients to envision what their finished products will look like.

#ShootProofPRO Tip: Final edits

The way your photographs appear to your clients is largely dependent upon their computer monitor, color profile and display options, and (if they’re trying to make their own prints) their printer profile. This is why it’s important for your final output to be created with print quality in mind.

An accurate soft proof is one that looks phenomenal when printed by your preferred professional lab. Make sure your clients know that you can only guarantee the print quality of photographs ordered directly through you.

#4: Export the soft proofs

Stefanie exports her soft proofs into a client folder on her desktop, then uploads those images into a ShootProof gallery.

“Once uploaded, be sure to turn the download feature OFF,” reminds Stefanie, “and add a nice, big watermark that is vivid enough that people won’t screenshot your work, but transparent enough that they can clearly see their faces in the images.”

photography gears Pakistan

Photography as a Business in Pakistan

Starting your own photography business is a great way to add a second income or a main income if you work hard. While the photography market in Pakistan is competitive, many photography business owners have been able to find their niche and build a sustainable career. Like most creative endeavors, you need to balance your passion for photography with real business skills in order to be successful.

To build and grow your business, you need both raw talent and a knack for marketing. You should continually be working to improve your craft and evolving your product and work consistently on your own branding, online marketing, and people skills. Without the two, the results will likely just be an expensive hobby rather than a viable full-time business.

The Cost to Start a Photography Business in Pakistan

The cost varies greatly as a photographer whether you’re starting out or looking to grow your existing business into something larger.  

According to professional photographer Austen Diamond, “building slow and smart” will help you stay nimble. Allow the organic growth of your business to fund gear improvements, and avoid debt if possible, he said.

You should make budget for these checklist:

  • Two cameras
  • Multiple lenses
  • Two flashes
  • Multiple memory cards
  • Two external drives
  • Computer or laptop with sufficient memory
  • Website
  • Business licenses:
  • Business cards

Optional expenses:

  • Business training
  • Photography workshops and classes
  • Stylish camera bags and straps
  • Second computer
  • Printed marketing materials
  • Studio and office space

Other things you’ll need to do (that may be free or low-cost):

  • Market your business via social media (Facebook, Twitter, and Instagram, to start)
  • Create your business name and logo
  • Research the best business structure (LLC, S corporation, or other)
  • Acquire sales tax permit and employer identification number (EIN)
  • Set up business bank accounts
  • Find a way to manage client contact information and emails
  • Choose a spreadsheet and scheduling solution (Google Docs is free)
  • Establish a referral program

1. Choose your Photography Startup Idea

Every successful startup needs a unique business idea. But photography is a broad niche. So, if you want to start a successful photography business with no money and experience?

You will have to explore several best photography business ideas and target the specific niche.  Here are some photography startup ideas you can think about.

  • Wedding Photography Business
  • Lifestyle Photography
  • Tourism Photography
  • Pet Photography Business
  • News Photography
  • Aerial Photography
  • Real Estate Photography
  • Photography in Trade Shows
  • Stock Photography
  • Freelance Photography

After selecting your specific niche, now you will have to name your startup company. In order to name your startup, you will have to do some brainstorming and think about unique photography business names.

Explore different photography business name ideas and select the right one that exactly matches with your niche.

2. Creating a Photography Business Plan

For many people, writing a business plan is a complete waste of time. But several biz professionals have already recommended that startup business planning always helps the aspiring entrepreneurs to set the specific goals and objectives.

With the help of startup plan, you can easily fulfill startup dream and reach the final destination. All you need is to write a one-page startup business plan and answer the main questions such as your

  • Goals and objectives
  • Strengths, weakness, skills and experience
  • Targeted ideal clients or customers
  • growth hacking strategies
  • Financials, startup expenses, and revenues

Don’t waste your time in writing a 5-year detailed business plan. Just go for a 1-page photography business plan and cover the main things.

3. Choose your Business Location

Right business location always plays an important role in business growth and sales. If you want to start this business in your local area then you will have to select your specific location so people can easily find and hire you.

Alternatively, if you have a low budget and can’t afford an office, then you can use the internet to start a business online.

To get potential clients, you will have to join social media sites and freelancing platforms. Furthermore, you can also start a website/blog to showcase your skills and attract customers online.

4. Get Photography Business License

In some countries, registration and licensing are mandatory for some businesses. Registration or getting a license is also a good way to secure a startup business.

If you want to secure your business and get started legally, you will have to register your sole proprietor business. All you need is to visit your local registration office, submit your startup details and get the license.

5. Startup Financing

Financing is a bitter reality of every startup business. To run your business successfully, you will have to do some financial planning. Calculate how much money you need to start your business. For example, calculate your projected

  • Expenses
  • Sales
  • Revenues for next twelve months

If you have enough funds then it’s great. But if not think about how much money is required and how you will raise it?

Writing a Financial plan summary will help you to manage and control expenses in the initial startup phase. You can also track your financial performance on regular basis. If you find something wrong. You can fix it easily.

How to Promote Your Business in Pakistan?

To some extent, promoting a photography business is little bit a difficult task. But thanks to the social media sites, you can promote your startup to thousands of online audience.

Join these sites especially Instagram, Facebook and Twitter and create official pages to promote your startup. Further, you can also promote your photography business via sharing wedding invitation with photos.

After following all the aforementioned steps, hope so you will be able to launch your new photography business easily. Launch it and track your progress.

Portrait lighting camera

Common Portrait Lighting Mistake and How To Correct It

We all make mistakes in photography. All of us. But these are things that help us learn and grow as photographers. We make mistakes, we figure out what went wrong, we correct it, and then don’t make that mistake again. Thanks to the modern Internet, though, we can learn from the mistakes of others, too.

In this video, portrait and wedding photographer, Jiggie Alejandrino talks about some of the most common mistakes in using off-camera flash and how to determine the proper placement for your light sources. Armed with a Sony a7R IV with a Sony Ziess 50mm f/1.4 remotely triggering a Profoto B2 with an installed Magmod Magbox modifier, this video was shot on-location at an actual wedding. 

Placement of Catchlights

The first one is nice and simple to avoid once you know what you’re looking for, and thankfully, it’s super easy to know when you’ve done it not. It is, of course, catchlights in the subject’s eyes. Catchlights are the spectral highlights in eyes created by the direct reflection of the key light.


The reason this looks so bad is because we’re used to seeing one another when we’re lit from above. We go outside and the sun is lighting us from above; when we’re indoors the lights are lighting us from above. In fact, this is so present in our visual recognition of the world that lighting from anywhere other than above simply tells our brains that something is wrong.


Again, this is a mistake that is quite subtle and sometimes tricky to avoid, but it always worth being aware of it. A basic rule of lighting for me is that you always want to create “clean lighting

Poor Hair Light Placement

The placement of hair lights is another example of how something looks fine until you’re shown how it could look better. Firstly, you have to know why you’re using hair lights, to begin with—are you simply adding them to add a little shine to the hair, are you trying to accentuate shape in the hair, or are you just trying to create a strong separation between your subject and background? All of these are valid reasons, and with a little care and attention, your hair light placement can achieve all of these goals.

For more information or buying Best Camera or to know camera price in Pakistan, please contact our experts

Photographers equipment

Achieve Productivity and Organizational Perfection For Photographers Using Simple Categories

Staying focused is a premium in the 21st century, and nothing makes you feel more lost in the sauce than not knowing which way your lens is pointed. This method will help you stay focused and help create a system to save all the information you come across in a searchable database for future reference. 

It’s important to understand the fundamentals of the method before I go into why it’s helpful, so below is a more detailed overview of P.A.R.A., with definitions from the method’s author.

Projects (a series of tasks linked to a goal, with a deadline): This is where all current activities go regardless of the level of completion. Losing weight, saving money, planning trips, photo sessions, etc.

Areas (a sphere of activity with a standard to be maintained over time): Parts of your life that are ongoing but don’t have specific timelines. Family, health, finances, hobbies, etc.

Resources (a topic or theme of ongoing interest): This is where you store everything that can either help with the previous two categories or is just of interest to you. How to write better, cooking recipes, places to visit, tutorials, etc.

Archive (inactive items from the other three categories): Exactly what it sounds like, a catch-all for everything you no longer need. For this, I duplicate the database from whichever area I’m archiving from so it’s still searchable and keeps the same hierarchy from the other three areas.

Here are nine ways you can increase your productivity and earn more as a photographer:

Use workflow software

Scheduling follow-up reminders, creating invoices, and keeping track of expenses can all be automated.

There are tons of workflow software tools out there, including Táve and JotForm.

Create templates for frequent emails

Do you find yourself writing roughly the same emails over and over again?

Creating customizable templates or canned responses for emails that you send to most clients at some point in your workflow (for example, introductory emails to new clients) can save you a lot of time. Instead of writing a new email for every client, you can reach for your trusty template, fill in the client’s name and details, and send it off in just a few minutes.

Set up systems for editing photos more efficiently

Editing photos can be one of the most time-consuming aspects of your photography business. Devising systems to reduce the time you spend editing affords you more hours a week to land new clients and do more photoshoots.

A straightforward way to improve your editing efficiency is to tackle edits in large batches.  Newborn photographer Nicole Smitt uses Lightroom and the Batch+ plugin to organize all of her edits.

Another way to save time while editing is to create custom keyboard shortcuts for every editing action. While it takes some time to create these, in the long run they will save you hundreds of keystrokes during editing sessions.

Protect your calendar

You can’t get much done if your day is peppered with meetings, so it can be helpful to set aside blocks of time every day for working.

Companies like Calendly make it easy to set meetings with clients around your work schedule. The scheduling software allows you to allot specific intervals of time every day for meetings, which means your “work time” is automatically protected.

Maximize your social media efforts with a scheduling app

Planning and scheduling all your content for the week or month at once can ensure your social media is consistent and efficient. Currently, the only way to effectively schedule content on most social media platforms is to use a third-party app.

Keep a notebook for jotting down ideas

How many times have you kicked yourself for forgetting that thing you were going to do?

A recent survey showed that the majority of professionals prefer old-fashioned pen and paper to record their creative ideas on the go. Having a notebook handy ensures that when inspiration strikes, you’re prepared to make a quick note to refer to later.

Set specific short-term goals

Setting clear short-term goals for growing your business and developing an actionable plan for achieving them may be the single best way to increase your productivity. That’s because when you define your goals, you have the internal motivation to focus on your work.

The quickest way to stymie your progress and kill motivation is to be overwhelmed. Think of this as a way to tip the balance of power in your favor in a system bent towards using your time for the least amount of payment. We have to spend an inordinate amount of time just trying to stay relevant in this fast-paced, content-over saturated world. So, take any advantage you can and run with it.

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