Aputure Launches New Products in NAB Show

NAB Show has announced the winners of the fourth annual Product of the Year Awards during a live awards ceremony on 26 April in Las Vegas. The awards recognize the most significant and promising new products and technologies exhibited for the first time at the 2022 NAB Show.

Winners were selected by a panel of industry experts in 15 categories. To be eligible for an award, nominated products had to come from companies exhibiting at the 2022 NAB Show and are delivered within the 2022 calendar year.

“The 2022 NAB Show Product of the Year Awards honor innovative breakthroughs that will change the way the media and entertainment industry creates, connects and capitalizes content,” said NAB executive vice president of global connections and events, Chris Brown. “This year’s winners can help storytellers at all stages of the content lifecycle meet the challenges of today and tomorrow and revolutionize the content industry.”

This year’s winners are:


Audio Production, Processing and Networking

  • Spalk: Virtual Commentary Studio
  • Audio Design Desk: Audio Design Desk


  • Sony Electronics: Venice 2
  • IO Industries: 8KSDI
  • IO Industries: Volucam 245D60
  • Canon: Canon EOS R5 C
  • Emergent Vision Technologies: Zenith HZ-10000G 100GigE 10MP 1000fps Camera
  • Insta360: Insta360 ONE RS
  • Arri: Arri Amira Live
  • AVer: AVer MD330U Series Medical Grade PTZ Camera

Camera Support, Control and Accessories

  • Canon: UHD-Digisuper 122 AF
  • Atomos: Atomos Connect (for Ninja V and Ninja V+)
  • Canon: Flex Zoom Lenses (CN-E20-50mm T2.4 L F/FP and CN-E45-135mm T2.4 L F/FP)
  • Emergent Vision Technologies: eCapture Pro Volumetric Capture and 3D Reconstruction Software
  • ARRI: ARRI Hi-5
  • Blueshape: GO7 Green Power Generator
  • Atomos: Shogun Connect
  • Cyanview: Rio Live
  • Zeiss: ZEISS Supreme Prime Radiance Lenses

Graphics, Editing, VXF, Switchers

  • Noitom International: NoitomVPS
  • Zero Density: TRAXIS talentS
  • Stype: RedSpy 3.0 – ultra-high precision camera tracking
  • Brompton Technology: Brompton Tessera Software v 3.3

Location/Studio Lighting

  • Creamsource: Vortex4
  • Sumolight: Sumomax
  • Aputure: Light Storm 600c Pro
  • LiteGear, Inc.: Auroris
  • Aputure: amaran T2c
  • Aputure: amaran F22c
  • Aputure: amaran F21c
  • BB&S Lighting: BB&S Compact Fresnel (CFL) Light


  • Radio.Cloud: Radio.Cloud
  • WorldCast Systems: APTmpX
  • Xperi: Rapid

Remote Production

  • Vizrt Group NDI: NDI5
  • Net on Live: LiveOS
  • Cobalt Digital: Synchronized Multi-Stream Decoding with RIST
  • Studio Network Solutions: The EVO Suite
  • Bridge Technologies: VB440’s SR Live Metadata integration
  • TV Pro Gear: Digital Cinema Flypack
  • LiveU: Air Control
  • Advanced Image Robotics: AIR One
  • Chyron: Chyron LIVE
  • ftrack: ftrack Review
  • Panasonic Connect Visual Systems: AW-UE40/50 PTZ Camera Line
  • Nextologies: NexToMeet


Cloud Computing and Storage

  • LucidLink: LucidLink FileSpaces
  • Spectra Logic: Spectra Vail Distributed Multi-Cloud Data Management Software
  • M2A Media: M2A Connect Cloud Frame Rate Converter
  • OpenDrives: OpenDrives Atlas Core
  • DigitalGlue: creative.space
  • Cinegy: Channel-in-the-Cloud
  • Studio Network Solutions: The EVO Suite

Hardware Infrastructure

  • Seagate Technology: Exos Corvault
  • ABonAir: AB4000 – 4K Professional Wireless Link
  • Riedel Communications Inc.: MicroN UHD High-Density Media Distribution Network Device
  • Nextologies: DaVinci/HITC

IT Networking/Infrastructure & Security

  • Cobalt Digital: Reliable Internet Stream Transport (RIST) Main Profile Security Option for Cobalt Compression Line
  • Netgear: M4250 AV Line Switches
  • Storage Made Easy: SMBStream

Monitoring and Measuring Tools

  • VoiceInteraction: Media Monitoring System
  • Enensys: Stream Probe
  • Covatic: A-Type
  • Vela Research LP: Constellation OTT Turnkey & SaaS Solution
  • Tag Video Sytems: Media Control System (MCS)
  • Vela Research LP: Infinity
  • Atomos Limited: Atomos Connect (for Ninja V and Ninja V+)
  • Atomos Limited: Shogun Connect
  • Gaian Solutions: AI based ATSC 3.0 Spectrum Planning Tool
  • Mediaedge Corporation: QDCAM
  • Triveni Digital: StreamScope XM Monitor


AI/Machine Learning

  • DeepBrain AI: AI Studios
  • Eon Extract Corp.: Eon Extract
  • iSIZE: BitClear
  • Veritone: Veritone Avatar
  • Supermicro: Supermicro server certified with NVIDIA Omniverse Enterprise software
  • Comcast Technology Solutions: VideoAI


  • AJA: AJA Helo Plus
  • Synamedia and 3SS: Data-driven Ultimate Android TV UX
  • Kalture and 3SS: Kaltura Advertising Suite
  • Atomos Limited: Atomos Cloud Studio
  • Amazon Web Services: AWS Elemental MediaTailor Channel Assembly
  • Unified Streaming: Unified Remix
  • Teradex: Prism Flex
  • Broadpeak: broadpeak.io
  • Viaccess-Orca: VO Secure Player with Advanced Features

Asset Management, Automation, Playout

  • AnyClip: AnyClip
  • Eluvio: Broadcast TV’s First Major NFT Endeavor: The Masked Singer on Fox
  • Enensys TeamCast Inc: IPGuardX
  • Nextologies: Auto Commercial Detection (ACD) Technology
  • Radio.cloud: Radio.cloud
  • Titan TV: MediaStar 4

Digital Signage and Display Systems

  • StageConnect: StageConnect Pro
  • Sony Electronics Inc: Sony Spatial Reality Display
  • Planar: Planar CarbonLight CLI VX Series

Best Overall – Create
Sony Electronics: Venice 2

Best Overall – Connect
Voice Interaction: Media Monitoring System

Best Overall – Capitalise
AnyClip: AnyClip



Creative photography

Creative Photography You Can Do At Home

There is nothing better to practice photography skills at-home. There are lots of ideas you can experiment with, and with some basic equipment, you can really work wonders. Let’s get into it and discover some creative photography ideas you can work on at home, and work into a series of images.

Photographing water Droplets

This is a classic project that you can try at home. It is also relatively simple to set up, though you will need some specialized photographic equipment.

The equipment needed here includes a camera with a macro lens, a tripod, and an off-camera flash. You will then need to set up a location where you can drip water into a bowl of water.

Food photography

Everyone loves to practice food photography, especially when the food looks amazing! This genre is huge, and potentially lucrative, as the images you take could be sold as stock.

So what are some of the things that can lead to successful food photography in the home? Take a look at this list, but for a more detailed guide take a look at this article.

Lighting – This is key to good food photography. Natural light such as window sidelight works well. If you use off-camera flash, the light should come from behind the food, but be sure to reflect the light back to avoid shadows in your photo.

Backdrop – Standard still life backdrops like photographing the food in a light box can be effective. Otherwise, make sure the background provides context to the food you wish to photograph.

Food layout – Make sure your food is well presented. The best professional food photographers use food stylists, so see how you can produce something with style. The use of repeating elements is one potential solution here.

Lensball light painting

A lot of Lensball photography will be carried outdoors, however, the Lensball is an excellent still-life object too.

One popular indoor project for Lensball photographers is light painting. You will need a dark room, tripod, and sheet of glass to go on the table as your initial setup.

Freezing Objects in ice

A fun project to try when you have a bit of time at home is freezing objects in ice. You will need a few days to complete each photo since there is a process involved in freezing an object. The main thing you need to achieve is getting the object to freeze in the middle of the block of ice.

Still life photography

Once again, this is a huge genre in photography. The most professional photos will always have good lighting.

This style of photography could dovetail nicely with another hobby you may have. For instance, if you’re a quilter, photographing your finished product is a great idea.

If you want to get the best out of your still life photography then you can learn more by reading this article.

Mixing oil and water

Another of the at-home creative photography ideas involves getting into the science vibe with a bit of hydrophilic and hydrophobic action.

That’s mixing oil and water and then photographing the resultant oil “bubbles.”

Learn a new post-processing skill

One of the more obvious candidates for at-home creative photography ideas is post-processing.

Everyone knows this is a vital aspect of photography, it’s basically the new darkroom. Yet investing time in learning new post-processing skills when you’d rather be outside photographing? Well, if you have to be inside, then learning some new post-processing skills is a great idea!

Digital blending – A great technique to learn for landscape photographers, you’ll learn some key Photoshop skills like layer masking through learning this procedure.

Cloning – Whether it’s cloning an object out of the image, or cloning yourself multiple times, this is a great skill to learn.

Sharpening and softening – An essential skill for portrait photographers to learn. Sharpen the eyes and soften the skin for best results.

Which of these at-home creative photography ideas will you take on?

With time at home, it’s a great chance to take up an indoor photography project. Have you ever tried any of these at-home creative photography ideas yourself?

As always, please leave your thoughts and comments below, and if you have any query please contact us.

Camera price in pakistan

What to do when you get a new camera?

Congratulations on getting a new camera, and welcome to the world of photography! You are definitely going to love it. Before you go out shooting, take a look at these things you should do first with your brand-new camera.

We also know how overwhelming it can be when you get that new camera in your hands. There are so many buttons, so many menus, a whole new language to learn, and that’s before you even take the first picture!

But don’t worry, we are here to help. Follow these simple steps and you will be well on your way to using that camera confidently.

Open the box

Sometimes just opening the box can be a little intimidating when getting a new piece of equipment. Take inventory of what is in there and make a list of things that you may need before you start taking pictures.

Most DSLRs will come with the camera body, a battery, charger, user manual, warranty information, and a bunch of protective packaging. Some cameras will come with a lens while others will just come with the camera body.

Pro tip: Keep all of the packagings in a safe place. Should you ever want to sell your camera (and you likely will one day!), having the original box will allow you to sell it more easily.

Read the Manual

It is not likely going to be the most exciting piece of literature you will ever read. However, your manual is the definitive guide on your camera. It’s worth spending a few hours to get to know your new best friend!

The manual will tell you how to safely use your camera, where to find specific functions, and will break down all those menus. You may even find that your camera can do things that you didn’t know it could do!

Surround yourself with Inspiration

One of the best ways to motivate your photography is to surround yourself with photographs that inspire you. Keep a Pinterest board of photographs you love and make notes on what you admire about each shot. Follow other photographers on Instagram. Keep photography books on your coffee table.

Of course, your first shots with that new camera aren’t going to look like the shots that you admire so much. Those photographers’ first shots didn’t look like that either! However, keeping beautiful photography around you all the time will help train your eye to see what makes a photo beautiful. This helps you as you seek out your own photo opportunities.

Get the Extras

Not everything you need to use your camera will come in that one box. You may need memory cards, a camera strap, a padded bag, extra batteries, and a lens!

Take the time to do some research on what items will work best for your needs. Memory cards, for example come in various sizes and speeds and you will want to make sure that the ones you get work well with your specific camera body.

We like to go to our local camera store when looking for all the extras as the staff there knows exactly what works and can point us in the right direction quickly. Bring your camera with you and they will set you up with everything you need.

Pro tip: Don’t be afraid to show a little personality! Items like camera straps and bags are where you can have a little fun with your gear and there are no shortage of styles from which to choose.

Start taking Pictures

Once you have your camera battery charged, your memory card in the slot, and a lens attached, turn that camera on and take some photos. Play with your settings and see what you can capture. These aren’t going to be the best pictures you ever take, but the best way to learn is to dive right in.

Practice picking focus points. See what happens as you switch through the various automatic modes. Try putting the camera in manual mode and see what happens. Keep a list of things that work and things that you find challenging.

Getting a new camera is so exciting and we want you to take pictures you love. We know that following these simple first steps will have you well on your way to capturing the world around you and we can’t wait to see where your camera takes you!

For guidance of camera equipment, please contact us.

Photography equiments for bloggers

The Best Photography Equipment for Bloggers

Instagram, Pinterest, Facebook, etc. all of these social media platforms encourage visually creative and attractive images. To tie your brand and blog to the images you post online, you may decide to create these pictures and photos yourself. When it comes to blogging though, there are a few pieces of photography equipment that can really help in taking your photos to the next level. In this post, we are going to look at the best photography equipment for bloggers and how they make your pictures stand out from the crowd.

Best Cameras for Bloggers

The first thing you need in order to take a photo is a camera ofcourse. As I have already mentioned, this does not need to be the latest & greatest DSLR or mirrorless camera on the market. You could use your smartphone, a compact camera or a more affordable interchangeable lens camera.

If you’re looking to create some professional looking images at an affordable price, have a look at my guide to the Best cameras of 2021.

Most of these cameras feature an interchangeable lens, making them extremely versatile and for blogging that can be a massive advantage.

Best Camera Lens for Bloggers

If you decide on a mirrorless or DSLR camera, you are going to need a lens or two. Which lenses you go for all depend on what type of camera system you are using and what exactly you photograph for your blog.

This is a 50mm lens (or equivalent to 50mm if you’re using a camera with a crop factor) that has a wide aperture, and generally doesn’t cost an arm and a leg. The bonus of a wide aperture, like f/1.8, is that you can get some great bokeh quite easily.

Best Tripod for Bloggers

A tripod is one of those things that most, overlook when they are starting out and just get the cheapest tripod they can find as it’s just a tripod after all.

Whilst it’s true that any tripod is better than no tripod, a quality tripod from the get-go will save having to burn through numerous cheap tripods. This is especially true if you are on the go & take a lot of photos outside.

Best Overhead Mount for Bloggers

Ever wondered how bloggers get those awesome flat lay images with products and accessories scattered across a vintage wooden table? The easiest way is to use an overhead mount, like this one, on your tripod.

You will be able to take images directly above any products you may be reviewing, create seasonal flat lays as well as other flat lays for both your blog and social media. When it comes to flat lays, the options are endless.

Best Lighting Kit for Bloggers

Lighting up your images is by far the single most effective way to make your images look more professional.

A lighting kit, like this one, allows you to position and angle your light in a way that accentuates your subject. This kit in particular also comes with two soft-boxes that soften the light, giving it a much more pleasing appearance and reduces hard shadows in your images.

Best Diffuser and Reflector Kit for Bloggers

When it comes to lighting, natural lighting is pretty much always the best.

As I mentioned above though, it’s hardly something you can predict or control. This is why lighting kits are so important indoors. When it comes to outdoor use, however, reflectors can help you target that brilliant natural light right where you want it and illuminate your subject with some beautiful soft light.


Whilst all this photography equipment can really help you take better images for your blog, having a look around your home and thinking a little bit outside of the box might be able to save you some cash whilst still being able to take some pretty awesome images.

Use your smartphone, improvise with white cardboard & duct tape to create a reflector and a tripod. Use a mobile app to control your camera, etc. Start off small or invest in one item to get yourself going. And like everything when it comes to blogging, just keep practicing and you’ll improve in no time!

For guidance of camera equipment for portrait photography, please contact us.

photography business

Thinking To Start Photography Business?

If you are thinking about starting a photography business, then first of all congratulations you have made a good decision but you have probably got a lot of questions in your mind.

What are the pros and cons of the photography business? Is this career worth the work? How much money can you make? What equipments you need? Should you specialize in a specific type of photography? How can you run it successfully to get clients? There are lot of aspects to cover and things to consider.

If you love taking pictures and you are willing to start it as a career then it is possible to earn a good out of your passion. In this article, we will help you go through how to start a photography business step-by-step.

Advantages & Disadvantages

5 Advantages of Starting a Photography Business

1. Make Money from Your Fascination

If you choose to start a photography business, you will have the opportunity to spend a lot of your time doing the thing you are passionate for i.e. taking photographs.

2. Find Meaning in Your Work

Photographers; job is to capture and save special moments forever with their clients. Whether the subject is family portraits ,nature, sports, weddings, or etc, photographers will find much meaning in their work.

3. Meeting New People

If you are a social bee then this job is fun. Whether you meet people at studio, wedding or on location while taking wildlife images, photography can be a good way to meet lots of new people daily. Most studios even have active meet up groups, where they meet regularly to socialize.

4. Flexibility

Unlike a traditional nine-to-five job, running a photography business can provide a lot of flexibility in work as you are in complete control of your work schedule. This makes it easier for you to prioritize your work and personal life balance like childcare, vacations, and time.

5. Travel Opportunities

Are you the person loves to travel and experience new places every now and then? Traveling is a regular part of photographers work.

5 Disadvantages of Starting a Photography Business

1. Expensive Equipment

Photography business needs equipments that need investment. Depending on which equipment you already have, it can be costly to purchase everything from start if you need to start a photography business.

2. Fickle Customers

Some clients can be difficult to handle or drain your energy. Also, some events can be burdenized and bring out the worst of people. Example, if you decide to cover weddings, you may come across the wedding “bridezilla.”

3. Unsociable Working Hours

Where time flexibility is there, but in many photography events happen out of normal working hours like during the evenings and weekends.

4. Inconsistent Income

Any small business does not promise consistent income, and it takes time to build a regular flow of income and work. In starting, you will likely experience dips and surges in your income.

5. Passion can be Spoiled

As we know, business and hobbies differ in many ways. Converting  your hobby into a business can take the fun out of it, and photography could end up feeling like pressurized and tedious work.

The planning stages

1. Write a photography business plan

Any entrepreneur will guide you that you need to organize your thoughts on paper. This detailed document will describe your roadmap, what your business is and how it will be successful. It also breaks down items like expenses,  cash flow, investors, and competitors.

2. Assess your photography business startup costs

As part of photography business planning process, you will also need to calculate your startup costs. What are the essentials that you will be needing before you can formally and officially launch your business?

Also, do you plan to start with a particular studio space or work from home? If you need dedicated space, then investigate rental properties and figure out the expenses accordingly.

3. Secure startup funds

You may not need to borrow money from your circle if you have enough money in the bank account to start your business successfully. But many entrepreneurs need financial assistance. People who are starting a business for the first time initially ask for financial aid.

4. Buy photographic gear

When it comes to the camera or photographic gear, you will need two cameras, two flashes, two high-quality lenses, and Photoshop and Lightroom for editing the images.

5. Create your own brand

You need to create brand of yourself apart from others. Start by identifying your passion and target market. Do you prefer to do wedding shots? Newborns? Senior portraits for high wildlife photography? 


You will have ups and downs with any new start-up business, but if you are passionate about your work to give each customer a great and new experience, you will definitely gain a solid reputation as a go-to photographer of people.

For more guidance on this topic or camera gear please contact us at: [email protected] or call: +923122951169.

camera accessories

9 Camera Accessories and Why you need them?

Whether you are a professional experienced photographer or a beginner with the camera, it’s always good to have a list of essentials is always a good idea at all times. In this blog, you will find out 9 must-have camera accessories that will help you protect your equipments, take good quality images, and keep you photography needs in line.

Memory Cards

Now cameras come with a memory card installed already but the built-in one has limited capacity. So an additional memory card is a need and it’s highly recommended.

There are  basic card formats found on almost all digital cameras. The most common is an SD card but you will also find CFast and XQD cards

Memory Card Reader

Professional photographers always carry an extra memory card reader to make it easy and quick to reach onto the nearest system, cell phone or tablet to review. When choosing a card reader, photographer should look for one with multiple options to connect to multiple and different devices.

Other option that can be considered is buying a laptop or other device with a built-in card reader. If that card reader does not work, you will still be able to retrieve those photos.

Fast Prime Lens

With buying camera, you will get standard lens kit but it is very likely you will need more lenses to increase the number of innovative photographic opportunities for the best results.

There is a mysterious array of camera lenses available in the market which confuses you to make choice in additional camera lens.

Portable Storage Drive

Taking Back up of image files is always a top priority of professional photographers. Files eruptions happen, even if you keep your photos safe on the laptop. External and portable hard drives are so small in size also so affordable that there is no good reason why one should not carry one with him.

There is also a good chance you will change your mind in internet-free territory and plans do not go your way. So preparing yourself for the worst with good organization strategies and having your own portable backup drive are safe and easy way to find.


Tripod is essential equipment for any kind of photography or videography where you need to make sure the camera stays still when the photo is captured.

Tripods come in many sizes. Small and medium size are usually enough to support a smaller, lightweight cameras with a standard kit lens. Whereas larger tripods are best suited to support larger DLSR and longer lenses.

Lightweight tripod  made from carbon-fiber are good to carry and heavier ones are ususally budget friendly.

Spare Batteries

Batteries are essentials and no photographer forgets this as you end up with device use when the batteries are dead. This holds important for your camera, light meter, external flash, , or any other portable device you have. Make sure you have new and charged spare batteries for each one. Some use disposable batteries, we recommend to consider switching to rechargeable ones and carry a portable charger. This will not just be better prepared but also be doing better for the environment by reducing extra waste.

Collapsible Reflector Kit

When photographers need extra or external light to get manipulated effects, there is nothing better and convenient than having the right reflector on hand. Luckily, there are number of good and affordable priced kits in the market with folding, lightweight reflectors in all the colors.

With the right reflector you will also have these options:

  • Light warm with a gold reflector
  • Contrast can be increased with a silver reflector
  • Color temperature can be retained of the light with a white reflector

Polarizing Filter

Photos come in enhanced results when used filters so take benefits of photographic situations from such accessory. One of the most commonly used is a polarizing filter . It has two types – linear and circular. 

 Polarizing filter can remove or reduce fixed glare from reflections and brighten color saturation.

In below image large-leafed plant that is shiny was photographed without a polarizing filter (left) and then right side is with a polarizing filter.

Gray Card

There are different opinion on which gray value one should carry, but in general point of view, 18 % gray is usually considered neutral. Usually photographers recommend using a +2EV exposure compensation while others prefer a 12% gray card. Use and find it out yourself that which works better for you and use it consistently to get good color and accurate exposures.


We hope this glimpse of some camera accessories helps you with making list and prioritizing your photography accessory needs.

To summarize, a fast prime lens, tripod, and polarizing filter will help you take enhances images. Memory cards and additional batteries will keep you shoot uninterrupted.

If you also want to take incredible images with your digital camera, please follow us and shop with us.