Starting your own photography business is a great way to add a second income or a main income if you work hard. While the photography market in Pakistan is competitive, many photography business owners have been able to find their niche and build a sustainable career. Like most creative endeavors, you need to balance your passion for photography with real business skills in order to be successful.
To build and grow your business, you need both raw talent and a knack for marketing. You should continually be working to improve your craft and evolving your product and work consistently on your own branding, online marketing, and people skills. Without the two, the results will likely just be an expensive hobby rather than a viable full-time business.
The Cost to Start a Photography Business in Pakistan
The cost varies greatly as a photographer whether you’re starting out or looking to grow your existing business into something larger.
According to professional photographer Austen Diamond, “building slow and smart” will help you stay nimble. Allow the organic growth of your business to fund gear improvements, and avoid debt if possible, he said.
You should make budget for these checklist:
- Two cameras
- Multiple lenses
- Two flashes
- Multiple memory cards
- Two external drives
- Computer or laptop with sufficient memory
- Business licenses:
- Business cards
- Business training
- Photography workshops and classes
- Stylish camera bags and straps
- Second computer
- Printed marketing materials
- Studio and office space
Other things you’ll need to do (that may be free or low-cost):
- Market your business via social media (Facebook, Twitter, and Instagram, to start)
- Create your business name and logo
- Research the best business structure (LLC, S corporation, or other)
- Acquire sales tax permit and employer identification number (EIN)
- Set up business bank accounts
- Find a way to manage client contact information and emails
- Choose a spreadsheet and scheduling solution (Google Docs is free)
- Establish a referral program
1. Choose your Photography Startup Idea
Every successful startup needs a unique business idea. But photography is a broad niche. So, if you want to start a successful photography business with no money and experience?
You will have to explore several best photography business ideas and target the specific niche. Here are some photography startup ideas you can think about.
- Wedding Photography Business
- Lifestyle Photography
- Tourism Photography
- Pet Photography Business
- News Photography
- Aerial Photography
- Real Estate Photography
- Photography in Trade Shows
- Stock Photography
- Freelance Photography
After selecting your specific niche, now you will have to name your startup company. In order to name your startup, you will have to do some brainstorming and think about unique photography business names.
Explore different photography business name ideas and select the right one that exactly matches with your niche.
2. Creating a Photography Business Plan
For many people, writing a business plan is a complete waste of time. But several biz professionals have already recommended that startup business planning always helps the aspiring entrepreneurs to set the specific goals and objectives.
With the help of startup plan, you can easily fulfill startup dream and reach the final destination. All you need is to write a one-page startup business plan and answer the main questions such as your
- Goals and objectives
- Strengths, weakness, skills and experience
- Targeted ideal clients or customers
- growth hacking strategies
- Financials, startup expenses, and revenues
Don’t waste your time in writing a 5-year detailed business plan. Just go for a 1-page photography business plan and cover the main things.
3. Choose your Business Location
Right business location always plays an important role in business growth and sales. If you want to start this business in your local area then you will have to select your specific location so people can easily find and hire you.
Alternatively, if you have a low budget and can’t afford an office, then you can use the internet to start a business online.
To get potential clients, you will have to join social media sites and freelancing platforms. Furthermore, you can also start a website/blog to showcase your skills and attract customers online.
4. Get Photography Business License
In some countries, registration and licensing are mandatory for some businesses. Registration or getting a license is also a good way to secure a startup business.
If you want to secure your business and get started legally, you will have to register your sole proprietor business. All you need is to visit your local registration office, submit your startup details and get the license.
5. Startup Financing
Financing is a bitter reality of every startup business. To run your business successfully, you will have to do some financial planning. Calculate how much money you need to start your business. For example, calculate your projected
- Revenues for next twelve months
If you have enough funds then it’s great. But if not think about how much money is required and how you will raise it?
Writing a Financial plan summary will help you to manage and control expenses in the initial startup phase. You can also track your financial performance on regular basis. If you find something wrong. You can fix it easily.
How to Promote Your Business in Pakistan?
To some extent, promoting a photography business is little bit a difficult task. But thanks to the social media sites, you can promote your startup to thousands of online audience.
Join these sites especially Instagram, Facebook and Twitter and create official pages to promote your startup. Further, you can also promote your photography business via sharing wedding invitation with photos.
After following all the aforementioned steps, hope so you will be able to launch your new photography business easily. Launch it and track your progress.