Are you a small business owner, entrepreneur or a brand enthusiast looking for a social media transformation? Having a library of custom images for blogging and social media will drastically improve your digital strategy and have an enormous impact on how people engage with your brand. 

Photographer and brand strategist Jasmine Star’s teaches that memorable content begins with a strong point of view, authenticity, and consistency. In this sneak peek from her upcoming class ‘Your Social Media Bootcamp’ she explains how to create content that shares ideas and educates your ideal clients while still promoting your brand.

5 Tips To Prepare A Branded Flat Lay

  1. Don’t back away from collaborating with your photographers. They can help identify a visual story that speaks to your brand and create a series of flat lays that will cohesively work together. 
  2. Identify your brand’s visual style. Create a mood board or Pinterest board that speaks to your ideal customer that inspires and motivates them. The more visual references you have the easier it will be to collaborate with your photographer for the perfect shot. Subtle differences in color palettes, finishes, and quotes will make a big difference in how people remember your brand.
  3. Less is more. Photography is a subtractive art form. Be selective about what you choose to include in your flat lay images and leave negative space to add text in post-production with apps like Canva or WordSwag. 
  4. Incorporate motivational quotes as an engagement driver. Blank labels and smartphone screens are great to add text post-photoshoot.
  5.  Create a list to get all your props ready. Start by identifying props that compliment your brand story then divide your props for styling business and casual photos.

With research suggesting that people are more likely to remember content they’ve seen in images, rather than text, it’s crucial that the photography representing your business perfectly reflects your brand.

Tone And Palette

It’s important the tone of your photo incites the feeling you want your audience to associate with your brand. For a calming, high quality effect, high-exposure images with a large depth of field, creating out of focus foreground and background should be used. Minimalism and warm and neutral tones are important to create a sense of relaxation. Take luxury body-care brand Aesop. Their use of warm tones and minimalism reflects their packaging and each photograph across their website and their instagram reflects this aesthetic.

Highlight People

The people in your photos communicate a lot, as humans are hyper-intelligent when it comes to recognizing emotions on other people’s faces. This can be used to quickly communicate how your product makes people feel. For example, university images are likely to show people looking intrigued or engaged – demonstrating the interest they feel in their studies; while images from a day spa are likely to depict relaxed, serene people. Swap those styles around and suddenly things get very confusing – why are the students asleep at university, and what kind of day spa makes you sit exams?

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